| | As the 1990s began, competition from rivals was threatening the Mercedes-Benz marque's position at the top of the automotive tree. Through a combination of audacious diversification and sometimes less-than-successful cost-cutting, Mercedes began a turnaround that would not achieve final sucess until the middle of the following decade. This book charts these turbulent years when the marque struggled to come to terms with a changing world. Contents:
- Introduction and Acknowledgments
- 1 – Mercedes-Benz in the 1990s
- 2 – Carry-Overs from the 1980s
- 3 – Personal Luxury
- 4 – Flagship Saloons and Coupes
- 5 – The Crucial C Class
- 6 – Mid-Range Master
- 7 – The Revolutionary A Class
- 8 – Junior SLs
- 9 – Coupes and Cabriolets
- 10 – The M Class Sports Utility
- 11 – S Class Splendour
- Index
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